Open Your Coffee Shop Without Risking Everything
Walk away with a complete, fundable launch plan in 8–12 weeks — built on real data from 50+ shop owner interviews, done-with-you templates worth $2,850+, and a money-back guarantee that it works.
- 8 self-paced video modules
- 24 worksheets & exercises
- 7 professional deliverables ($2,850+ value)
- Community Q&A with John
- Lifetime access to all materials
- 100% money-back guarantee
Founding price ends May 1, 2026. Then it’s $1,497.
68% of Coffee Shops Fail. Yours Doesn’t Have To.
Most aspiring coffee shop owners pour $80,000–$300,000 into a dream with no plan, no financial model, and no validation. They rely on passion and YouTube videos. And they pay for it — with their savings, their credit, and their dream.
The Accelerator exists to make sure you’re not one of them.
More Than a Course — A Complete Launch System
Every tool, template, and framework you need to go from “I want to open a coffee shop” to “here’s my fundable launch plan.”
8 Video Modules
Expert-led lessons covering every aspect of launching a specialty coffee shop, from vision to first 90 days.
24 Worksheets
Guided exercises that turn each lesson into action. Complete them and you have your launch plan.
7 Professional Deliverables
Done-with-you templates worth $2,850+ — financial model, location scorecard, brand brief, and more.
Community Q&A
Post questions anytime. John responds with detailed text, audio, or video — and everyone learns from the thread.
Lifetime Access
All modules, templates, and future updates — forever. Go at your own pace with no expiration.
Financial Model (817 formulas)
3-scenario projections, 24-month forecasts, startup costs, and unit economics — built for lenders.
Location Scorecard (42 formulas)
6 weighted categories to evaluate any location with data instead of gut feelings.
Money-Back Guarantee
Complete all 8 modules and exercises. If you don’t have a fundable launch plan, get a full refund.
8 Modules. One Complete Launch Plan.
Each module includes video lessons, worksheets, and a deliverable that becomes part of your final launch plan.
The Vision & Calling
Define what kind of gathering place your community needs — and whether you’re the one to build it. Clarify your concept, your customer, and your purpose.
Deliverable: Concept brief & vision statementMarket Research & Location
Find the neighborhood that needs you. Analyze foot traffic, demographics, competition, and lease economics using professional-grade frameworks.
Deliverable: Location profitability scorecardBusiness Model & Finance
Build a financial model with 817 formulas, 3 scenarios, and 24-month projections. Know your startup costs, unit economics, and break-even timeline.
Deliverable: Complete financial model (Excel)Brand & Identity
Create a brand that reflects your community and invites people to belong. From name and logo direction to atmosphere and customer experience.
Deliverable: Brand brief workshop templateOperations & Training
Build the systems, hiring playbook, and team culture that make every visit feel like coming home. Job descriptions, training programs, and SOPs included.
Deliverable: Operations & hiring playbookLegal & Administrative
Handle permits, licenses, insurance, entity formation, and compliance — with a 20-week roadmap so nothing falls through the cracks.
Deliverable: Legal launch checklistPre-Launch Marketing
Build a community of supporters before opening day. 90-60-30 day timeline, social strategy, email sequences, and local partnerships.
Deliverable: Pre-launch marketing playbookLaunch & First 90 Days
Open your doors with confidence and a community already cheering you on. Menu development, pricing strategy, and the metrics that matter in month one.
Deliverable: Menu development framework7 Professional Deliverables ($2,850+ Value)
These aren’t blank templates. They’re pre-built, pre-filled with examples, and designed to become your actual launch plan.
Coffee Shop Financial Model
817 formulas, 3 scenarios, 24-month projections. Built for lenders and investors.
Standalone value: $500Location Profitability Scorecard
42 formulas, 6 weighted categories. Evaluate any location with data, not feelings.
Standalone value: $350Brand Brief Workshop Template
7 sections with pre-filled examples. Build a brand that reflects your community.
Standalone value: $300Legal Launch Checklist
7 sections, 20-week roadmap. Permits, licenses, insurance — nothing missed.
Standalone value: $250Menu Development Framework
9 sections with costing examples. Craft a menu that’s profitable and on-brand.
Standalone value: $300Pre-Launch Marketing Playbook
9 sections, 90-60-30 day timeline. Build a crowd before you open the doors.
Standalone value: $400Operations & Hiring Playbook
10 sections, training programs, job descriptions. Build a team worth having.
Standalone value: $400100% Launch Plan Guarantee
Complete all 8 modules and do the exercises. If you don’t walk away with a complete, fundable launch plan, you get a full refund. The guarantee exists because the system works — when you show up and do the work.
Guarantee conditions:
- Complete all 8 modules
- Submit all worksheets and exercises
- Participate in community Q&A
- Fill out all 7 deliverable templates
All the risk is on us. If you put in the work and don’t get a fundable plan, we don’t deserve your money.
Built on Real Research, Not Guesswork
Every module in the Accelerator is built on conversations with real shop owners and hundreds of hours of industry research. Here’s what that foundation looks like.
50+ Shop Owner Interviews
We talked to owners who succeeded and owners who failed. The Accelerator is built on what they wish they’d known before signing a lease — the real numbers, the real mistakes, and the decisions that actually matter.
100+ Hours of Industry Research
SBA data, specialty coffee association reports, real P&L statements, lease economics, and failure analysis. Every framework in the program is backed by data — not opinions, not motivation, not YouTube advice.
817-Formula Financial Model
The financial model alone runs 3 scenarios with 24-month projections, unit economics, and break-even analysis. It’s the kind of model lenders and investors expect to see — and most aspiring owners never build.
Is the Accelerator Right for You?
This is for you if…
- You’ve been dreaming about opening a coffee shop but don’t know where to start
- You want real numbers — not vague motivational advice
- You’d rather spend $997 on a plan than $120,000 on a failed shop
- You want accountability and a community of people on the same path
- You believe your coffee shop can be a calling, not just a business
- You’re willing to put in 8–10 weeks of focused work
This is not for you if…
- You’re expecting to open in 30 days — this is a 3–6 month planning process
- You want someone to build the plan for you — this is done-with-you, not done-for-you
- You’re not willing to be honest about the numbers, even when they’re uncomfortable
- You’ve already opened and are looking for operational help
- You’re not ready to commit 5–8 hours per week for 8–12 weeks
Choose Your Path
The average failed coffee shop loses $120,000. The Accelerator costs less than 1% of what a failed launch costs. Founding price ends May 1, 2026.
Less than $12.25/day — about two specialty lattes.
- All 8 video modules
- 24 worksheets & exercises
- 7 professional deliverables ($2,850+ value)
- Community Q&A with John
- Lifetime access
- 100% money-back guarantee
- Reality Check $97 credit applied
- All 8 video modules
- 24 worksheets & exercises
- 7 professional deliverables ($2,850+ value)
- Community Q&A with John
- Lifetime access
- 100% money-back guarantee
- Reality Check $97 credit applied
Already completed the $97 Reality Check? Your credit is automatically applied at checkout. No subscription, no recurring charges.
Common Questions
I’m not sure I’ll actually open a shop. Is it worth $997 if I’m still deciding?
That’s exactly who this is for. Module 1 is literally called “The Vision & Calling” — it helps you figure out whether this is a hobby, a dream, or a genuine calling worth pursuing. Most people who join are still deciding. The Accelerator gives you the real numbers and the honest framework to make that decision with confidence instead of guesswork. And if you do the work and it doesn’t deliver a fundable plan, you get your money back.
Do I need coffee experience to join?
Not at all. The Accelerator is designed for aspiring coffee shop owners starting from scratch. Module 1 begins with your vision and calling — no barista skills required. You’ll learn everything from specialty sourcing to financial modeling along the way.
How long does it take to complete?
The program is designed for 8–10 weeks at your own pace. Some people complete it faster, others take longer. There’s no deadline — you have lifetime access to all materials.
What’s the difference between founding and standard price?
Identical program. The $997 founding price is available until May 1, 2026 and will increase to $1,497 after that date. Lock in the founding price now and keep it forever — including all future updates and content additions.
How does the 3-payment plan work?
Instead of one payment of $997, you can split it into 3 monthly payments of $367. You get full access from day one. Payments are processed automatically each month.
What does the money-back guarantee mean?
Complete all 8 modules, submit all worksheets, participate in community Q&A, and fill out all 7 deliverable templates. If you don’t walk away with a complete, fundable launch plan, you get a full refund. The guarantee exists because the system works when you show up.
How does community Q&A work?
You post questions anytime in the community at app.roastlaunch.com. John responds with detailed text, audio, or video answers — and everyone learns from the thread. It’s more thorough than a live call because you get thoughtful, detailed responses.
Should I do the Reality Check first?
If you’re not sure whether your concept is viable, start with the $97 Reality Check. It’s a 5-day validation course, and the $97 is credited toward the Accelerator. If you already know you’re ready to build a full plan, go straight to the Accelerator.
Is this faith-based?
Faith is part of John’s story and the Roast Launch ethos — we believe a coffee shop can be a calling, not just a business. But the program is built on hard data, real frameworks, and proven business strategy. You don’t need to share any particular belief to get enormous value from the Accelerator.
How much does a coffee shop actually cost to open?
Typical specialty coffee shop buildouts range from $80,000 to $300,000+ depending on location, size, and scope. Module 3 teaches you to model your specific numbers so you know exactly what you need before you sign a lease. Try our free Startup Calculator for a quick estimate.
Open the Coffee Shop You Were Made For
8 modules. 24 worksheets. 7 professional deliverables. One complete, fundable launch plan — with a community of founders building alongside you and a guarantee it works.
$997 founding · $1,497 standard
or 3 payments of $367/mo · Reality Check $97 credit applied