The 5 Killers
The mistakes that sink coffee shops before they even open. Most aspiring owners miss these completely. You won't.
5 Things That Kill Coffee Shops Before They Open
A free 90-minute workshop built from 50+ coffee shop owner interviews and 100+ hours of research. Live teaching, real questions, no pitch until the end.
Monthly workshop — 90 minutes of live education on Zoom
What You'll Discover
Real Numbers
What does a specialty coffee shop actually cost? What are realistic margins? When do you break even? Raw, honest financial reality.
Location Strategy
Why location matters more than your coffee. How to read a neighborhood. What foot traffic patterns actually tell you.
Your Next Steps
Whether you take the Reality Check ($97 — applies as Accelerator credit), jump into the Accelerator ($997 — less than 1% of what a failed shop costs), or keep learning free — you'll know exactly what's right for you.
Workshop Details
Live on Zoom
- ⏱️ 90 minutes — real education, zero fluff
- 🎤 Community Q&A — ask real questions about your situation
- 💬 Community focus — meet other aspiring coffee shop owners
- 🔔 Monthly — new date every month, register to get the link
Who Should Attend
Perfect for You If...
- ✓ You're curious about opening a coffee shop
- ✓ You want to avoid the biggest mistakes
- ✓ You're exploring whether this is really for you
- ✓ You want to learn from someone who's done the research
No Experience Needed
You don't need to know anything about coffee or business. This workshop starts from the beginning and assumes you're new to all of this. What you do need is genuine curiosity and a willingness to think honestly about whether this path is right for you.
No sales pitch happens during the workshop. Just real education. The only ask at the end is: "If this resonated with you, here's what's next."
FAQ
Questions About the Workshop
Is this a sales pitch?
No. You'll get 90 minutes of genuine, valuable education. At the very end, I'll tell you about the next steps available (Reality Check, Accelerator, Newsletter) if you want to go deeper. But the workshop itself is pure education.
Do I need coffee experience?
Not at all. This workshop is designed for complete beginners. If you can describe what specialty coffee is and why it matters, you're ahead of where you need to be.
What if I can't make the live session?
Register anyway. You'll get a recording link afterward so you can watch on your own time. The live Q&A is great, but the content itself is valuable whether you attend live or watch later.
How do I register?
Click the "Register for the Workshop" button above. It takes 60 seconds. You'll get a Zoom link via email for the next session.
What comes after the workshop?
It depends on where you are. Some people join the Newsletter to keep learning. Some take the free Readiness Quiz. Some are ready for the 5-Day Reality Check ($97 — and that $97 applies as credit if you later join the Accelerator) or the self-paced Accelerator ($997). There's no pressure — just the next step that makes sense for you.