8 modules. Everything you need to go from dream to doors open.
Build genuine expertise in specialty coffee. Learn the difference between commodity and specialty coffee, understand single-origin sourcing, dive into roasting profiles, master extraction science, and develop the taste skills to consistently create exceptional espresso and filter coffee.
Understand what makes specialty coffee shops work as businesses. Explore profit margins, unit economics, revenue streams beyond coffee, and why some shops thrive while others struggle. Learn the unique challenges and opportunities in specialty coffee retail.
Create detailed financial projections for your specific shop concept. Calculate startup costs, build break-even analysis, project cash flow for your first 3-5 years, and explore funding options including personal savings, SBA loans, friends and family, and investor rounds.
Choose your location strategically. Learn demographic analysis, foot traffic assessment, commercial real estate fundamentals, lease negotiation, and how location impacts your entire business model. Discover the most profitable neighborhoods for specialty coffee shops.
Design your signature menu and build relationships with quality roasters. Learn how to develop your unique coffee identity, select the right roasting partners, establish wholesale accounts, manage inventory, and communicate your story through your menu.
Build scalable, repeatable systems. Learn staff training and accountability, quality control procedures, inventory management, daily operations, equipment maintenance, and customer service standards that turn first-time visitors into regulars.
Create your brand identity and launch with momentum. Develop your visual brand, craft your unique story, build social media presence, create opening week excitement, and establish community connection that turns customers into advocates.
Cross the finish line. Final systems check, staff hiring and training completion, soft opening execution, community engagement, and opening day readiness. You'll launch confident, prepared, and supported by your community.
Access all 8 modules, join weekly coffee education sessions, participate in monthly business deep-dives, and connect with 100+ people who understand your calling.
Move at your own pace through the curriculum. Apply what you learn to your specific shop concept. Ask questions in the community forum and get feedback from other members and experts.
Execute your plan with confidence. You'll have a detailed roadmap, business model, financial projections, team, and community support. Launch knowing you've done the work to build something sustainable.
Most members complete the curriculum in 3-6 months depending on their schedule and how deep they dive into each module. But here's what matters: you get lifetime access. Work through it at your pace, review modules as you need them, and refer back to the curriculum even after launch.
No. Module 1 (Specialty Coffee Foundations) starts from the beginning and builds genuine expertise, even if you're new to specialty coffee. Many of our members started as coffee enthusiasts and learned the deeper education through the program. That said, deep curiosity about coffee is essential.
Your membership includes: lifetime access to all 8 modules, weekly coffee education sessions, monthly business deep-dive calls, member Q&A sessions with experts, private community forum, access to templates and tools, and accountability partnerships with other members. See the Community page for full details.
Yes. We offer a 14-day money-back guarantee. If you join the community and realize it's not the right fit, we'll refund your membership fee in full, no questions asked. Our goal is to serve people who are serious and ready to do the work.
Perfect. The curriculum is designed for people at different stages. Some members are exploring whether a coffee shop is actually the right calling. Others are 2 years away from opening. The modules help you validate your idea, build expertise, and prepare at your own pace. You're welcome in the community whether you're exploring or actively planning to open next year.