Coffee
What Is Specialty Coffee and Why It Matters
Specialty coffee isn't just a buzzword—it's a movement toward quality, transparency, and ethical sourcing. When coffee scoring above 80 points on the SCA scale arrives at your café, you're tasting years of work: farmers managing microclimates, exporters curating lots, importers building relationships, roasters perfecting profiles, and baristas extracting with precision.
The specialty coffee movement exists because the commodity coffee market failed the people who grew our coffee. Farmers received pennies while we paid dollars. Quality was irrelevant to the supply chain. Specialty coffee changed that, creating direct relationships between roasters and farmers, paying sustainable prices, and celebrating the work that goes into growing exceptional coffee.
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Feb 24, 2026
Business
The #1 Mistake Before Opening Your Coffee Shop
Most aspiring coffee shop owners skip the due diligence phase. They fall in love with the dream without understanding the numbers. They imagine the aesthetic—the exposed brick, the perfect espresso machine, customers lined up out the door—but they don't do the financial modeling.
Here's the reality: specialty coffee shops operate on thin margins. Your success depends on precise unit economics, accurate traffic projections, realistic labor costs, and real rent numbers. Too many owners sign leases based on gut feeling, discover their math was wrong, and run out of cash before reaching profitability. Financial modeling isn't boring—it's the difference between a sustainable business and a failed dream.
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Feb 20, 2026
Faith
God Didn't Call You to Play It Safe
Opening a coffee shop is a risk. It means leaving the security of a 9-to-5 paycheck, investing your savings, and betting on a business that has a real failure rate. For many people, that feels irresponsible. Our culture teaches us to play it safe—get the stable job, keep your head down, minimize risk.
But faith teaches something different. Faith means trust. It means seeing a calling that stirs your soul and taking the disciplined, prepared steps to pursue it. God doesn't call us to recklessness, but He doesn't call us to play it safe either. He calls us to stewardship—to use our gifts wisely, prepare thoroughly, and then move forward with conviction. A coffee shop built with prayer, research, community, and faith is exactly where God meets us with provision.
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Feb 15, 2026
Coffee
The Science Behind Perfect Espresso Extraction
Espresso is pressure-driven extraction. Hot water at 200-205°F forced through tightly-packed coffee grounds at 9+ bars of pressure for 25-30 seconds. Small variables create massive flavor differences. Grind too coarse and water rushes through, extracting acids and leaving sweetness behind. Grind too fine and water can't penetrate, creating bitterness and channeling.
The Goldilocks zone—medium-fine, consistent grind, tamped evenly, with water at optimal temperature—is where magic happens. This is why your baristas need training. This is why espresso machines need maintenance. This is why specialty coffee shops taste better than chains. It's science, precision, and respect for the coffee.
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Feb 10, 2026
Business
Building Location Strategy: Where Coffee Shops Actually Succeed
Location determines your business more than almost anything else. The right location with mediocre coffee succeeds. Perfect coffee in the wrong location struggles. So how do you choose? It's not just foot traffic—it's the right foot traffic. Your customers need to be people who value quality, can afford specialty prices, and will return regularly.
Look for neighborhoods with specific indicators: independent businesses, walkability, young professional population, existing café culture, growing residential development. Analyze actual foot traffic patterns—are people rushing or lingering? Are they carrying shopping bags? Do they wear the demographic that matches your target customer?
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Feb 5, 2026
Why Coffee Shops Need Community First, Customers Second
The best coffee shops aren't just transaction machines. They're third places—spaces between home and work where community happens. Regular customers know the baristas' names. Baristas remember orders. People linger, work, connect, build friendships. This is why specialty coffee shops that focus purely on speed and volume fail to build loyalty.
Your opening move shouldn't be maximizing transactions. It should be building community. Host events. Learn your customers' names and stories. Create space for connection. The customers you build deep relationships with become your strongest marketing. They become your community. They bring friends. They tell their story. This is the coffee shop that survives and thrives.
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Jan 28, 2026